Hestia Pro 4 Leaflet
Leaflet Design
Hestia technology Limited
2023
Working with sales leads and our Chief Operations Officer, I designed a product leaflet to market our 4th generation of kitchen products. The purpose was to provide visual material for our sales representatives in the United States to facilitate interest with our products during sales exhibitions.
The leaflet was created using Figma, Photoshop, and Keyshot 2023.
Methodlogy
To create this project, I worked directly with each product's mechanical engineering team to assess all materials used and analyzed surface coloration and reflection under studio lighting, before creating each material using Keyshot 2023's material graph - this included details such as scuff marks formed during manufacturing and discoloration due to fingerprints during assembly.
For added realism, I used UI frames me and my team of UIUX designers created for each product, and adjusted the material lighting to achieve a photorealistic screen with brightness.
Additionally, we partnered with our Japanese sales team to gather images of kitchens and restaurant interiors of restaurants currently using our products. This helped to visualize our products to potential customers. Lastly, the our customer success team and design team collaborated to cook numerous dishes and deliver high-fidelity photoshoots before editing them in photoshop to create a collage of dishes to highlight the different cuisines these machines could produce.